Lovehoney, the largest sex toy retailer in the United Kingdom, was founded by Richard Longhurst. Lifetime UK has recently created a six-part series that takes you behind the scenes of the successful
Wholly Love, Great Britain’s first Christian adult store opens. Products included sex toys but nothing “too offensive.”
Almost a decade before Pleasures Romance Boutique opened in 2010, owner Sherri Williams was challenging a state law of Alabama that prohibited the sale of sex toys. Fortunately, she found a loophole in the law that allowed the sale of sex toys if they are needed for unspecified “medical, scientific, educational, legislative, judicial, or law enforcement.” Although the Supreme Court refused to hear her case in 2007, which upheld the sex toy ban, she successfully opened the country’s first-drive thru adult store.
More religious sex toy sites emerge. Kosher Sex Toys, an online adult store opens. The company sells sex toys but explains there is not really anything that makes a sex toy kosher or non-kosher.
The first adult store opens in Nepal. Sweet Secret sells dildos, vibrators, and blow up dolls. Co-owner, Prabin Dhakal tries to promote sex education by inviting a doctor to the shop once a week to speak with customers if they have questions about a product.
The first overground adult store opens in Casablanca, Morocco by Imad El Idrissa. He was sentenced to 8 months in prison and fined approximately $1,000.00 for operating the store, thereby violating the law. Adult stores in Morocco are underground because of the conservative government. However, the first adult store in Morocco that sells products publicly is reported to be located in Jamila.
The first online adult store in Turkey opens. The owner, Haluk Denirel, explains, “his business as the first online sex shop in the Muslim world to operate in line with Islamic teaching.”